Feature Friday: Ugly Produce

A while back on one of my Market Monday posts, I talked about a French campaign that was selling the “ugly” vegetables and fruits at discounted prices in order to reduce food waste.

I was pleasantly surprised to read this morning about Loblaws hopping on the same bandwagon, introducing a new line of “Naturally Imperfect” produce:


I LOVE this idea. It really falls in line with my personal views as a Dietitian: Healthy food should be made accessible for people of all budgets, healthy food doesn’t necessarily need to be fancy or “pretty”, and it is important for us to support our local farmers and economy. You can read the Toronto Star’s feature article about the Naturally Imperfect line here.

Have a great weekend! xo


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